Mon–Fri  8:00 AM – 4:30 PM
Family-Owned · Est. 1988 · Phoenix, Arizona

Built on trust.
Proven over
35 years.

"The Best Service to the Best Customers" — not a tagline we invented. A standard we've maintained since 1988.

Complete Pool Care is not a franchise, a corporate chain, or a PE-backed rollup. It's a company built on a simple belief — that trust, reliability, and quality are the only things that matter in this business — and on a team that has delivered that standard to Arizona families for over three decades.

BBB Accredited Since 2009
Est. 1988
Family-Owned & Operated
Javier LaMadrid, Owner of Complete Pool Care
Our Owner
Javier LaMadrid
Owner & Operator · Complete Pool Care®

Javier immigrated from Sonora, Mexico at age seven, grew up in Nogales, Arizona, and graduated from the University of Arizona. A lifelong entrepreneur — he built and sold a pest control company before acquiring Complete Pool Care, where he has invested more than two decades of hands-on leadership. He's still in the office every day. Still on the phone. Still in the field. The company reflects his values directly: do the work right, be honest with people, and treat every customer the way you'd want to be treated yourself.

"Some of my closest friends started as clients. That's the relationship we try to build with every customer we serve."
35+
Years serving Arizona pools
7
Service areas across the Valley
BBB
Accredited business since 2009
500+
Recurring pool accounts maintained
Our Mission
Why we exist · How we work · What we deliver
We believe every Arizona family deserves a pool they can truly trust.

"Not trust that it probably looks okay. Not trust that someone probably showed up. Real trust — the kind that comes from knowing exactly who is caring for your home, what they put in your water, and that they'll tell you the truth about what your pool needs. That trust is built one visit at a time, by the same people, to the same standard, every week. It is what Complete Pool Care has delivered for over 35 years. It is the only thing we are interested in delivering."

Trust
You know who's coming. You know what they put in your water. You know they'll tell you the truth. That's not a promise — it's our operating model.
Reliability
The same technician. The same schedule. The same chemistry standard. Consistency is not a feature — it's the foundation of everything we do.
Quality
We do not compromise quality to grow faster. Every pool gets the full standard — the same one we'd apply to our own backyard.
What We Stand For

Four things that never change.

People First
Our customers are neighbors, not accounts. That distinction changes how every decision gets made — from scheduling to communication to how we handle problems.
Honest Always
We tell you what your pool actually needs — not what generates the most revenue. That honesty is the reason customers stay with us for years.
Show Up
On time. On schedule. Every week. A pool service that doesn't show up consistently isn't a pool service — it's just someone with a truck.
Quality Over Growth
We have never sacrificed service quality to grow faster. Every client we take on receives the same full standard as customers who've been with us for twenty years.
What Our Customers Say
"

We've had the same technician come to our house for years. He knows our pool, he knows our equipment, and he's always honest about what it needs. That kind of consistency is rare — and it's exactly why we've never looked anywhere else.

Sandra M.
Scottsdale, AZ  ·  Customer for 8 years
"

Complete Pool Care has maintained our pool for over a decade. In that time I can count on one hand the number of issues we've had — and every single one was addressed quickly and honestly. You can tell the whole team takes pride in their work.

Robert & Diane T.
Paradise Valley, AZ  ·  Customer for 12 years
Read more customer stories →
Verified & Accredited

Licensed. Insured. Trusted.

BBB Accredited Business
Accredited since 2009
Arizona Licensed & Insured
AZ ROC Licensed · Fully Insured
Certified Pool Operator
CPO Certified Team
Family-Owned & Operated
Phoenix, Arizona · Est. 1988
Ready to Work With Us?

The same standard.
Your pool. Every week.

"The Best Service to the Best Customers" — and the team that has delivered it since 1988.

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